Top 5 Social Apps Performance in Estonia Q2 2025

In the second quarter of 2025, social apps in Estonia demonstrated varied performance metrics across downloads and revenue. Data from Sensor Tower provides a detailed look at the trends of the top five social platforms on a unified platform.

TikTok - Videos, Shop & LIVE showed a consistent presence with weekly downloads fluctuating between 1.3K and 1.5K. The app's revenue experienced a slight dip mid-quarter but ended on a high note, peaking at approximately $25.4K in the final week of June.

Threads maintained a strong download performance, reaching over 2.2K in multiple weeks, though it did not generate revenue during this period.

Instagram experienced an upward trend in downloads, culminating at over 1K by the end of June. Revenue figures showed variability, with a peak of $2.3K.

Facebook maintained steady downloads, staying around the 900 mark towards the end of the quarter. Revenue saw an increase, reaching approximately $759 in early June.

Bigo Live - Live Streaming App had modest download numbers, ranging from 200 to 400 weekly. Revenue was low, peaking at $883 at the start of the quarter.

For more detailed insights and data, visit Sensor Tower's platform. These trends highlight the dynamic nature of the social app market in Estonia.